Made in Italy is synonymous with quality, uniqueness, and creativity. The Italian brand, 0770, continues that tradition with sophisticated leather accessories. A talented trio is responsible for this innovative Italian brand. The company’s designer, Enzo Pirozzi, comes from a family whose roots are in Neapolitan tailoring. Irene De Caprio, who has a background in visual arts, handles the laser cutting, and Mariapia is in charge of sewing all the pieces.
0770 was founded in 2012 as a clothing brand, later shifted its focus to leather accessories, and is now expanding its range with fabric creations — first and foremost, the men’s jacket that inspired them from the very beginning and has become their signature piece.
Enzo and Irene welcomed us into their workshop and shared many behind-the-scenes stories.
Why 0770?
Our name is tied to the world of rock and the three cursed “J’s”: Jim Morrison, Jimi Hendrix, and Janis Joplin. Specifically, 07 refers to the month of July, which marked Morrison’s last summer.
How would you define your style?
Well, definitely not fetish — and in order to better define our identity, for the S/S collection we introduced colors like sugar paper light blue along with more playful elements.
We see ourselves as contemporary and fashion-forward. That’s the message we want our customers to hear loud and proud.
We started out with the style of the men’s jacket reinterpreted to reflect our mood. Leather goods have started with the lightness of a game but then it became the core of the brand for several years. Now we’re getting back to clothing, moving freely between leather and fabrics, blending all the elements together.
Before interviewing you, I secretly bought some of your creations, and what struck me most was the structure of the bracelets and the craftsmanship. Could you tell me more about that?
Of course! The laser cut technique is the starting point to create each item, which allows us to turn each product into a brand statement of different shapes. Either customized or revisited items, no matter, we will try to meet any kind of request. We often use the airbrush to make our creations unique and special. In addition to black and natural leather, we also work with colored leather.
How does a brand like yours fit into today’s market, especially at a time when there’s so much focus on sustainable fashion and animal rights?
First of all, we want to say that we’re animal lovers ourselves (they show me their two dogs). We define our products as “sustainable” — not only because we use food industry waste, but also because we use a special leather that is a leather vegetable tanned in Tuscany.
A sustainable process is something we’ve always prioritized in our work. We can proudly say that we don’t use glue, everything is strictly hand-stitched, made to order, and any leftover materials are reused for tags. What remains is repurposed, for example, for shoe soles.
After all, what could be more sustainable than materials that last forever?
Tell me more about the processing method.
First of all, we were very strict with the selection of our tanneries and our choice fell on the ones being part of the Vegetable-Tanned Leather Consortium. Our leather is Florentine, vegetable-tanned in Tuscany (a region in the centre of Italy). These are ancient techniques. Vegetable tanning is a natural process that respects both the animal and the environment, and it also utilizes substances found in nature. It’s this process that gives the leather its texture, which, as you mentioned earlier, Federica, results in a “structured” feel.
Vegetable-tanned leathers have an added value both for humans and the environment. They are free of toxic substances and are also suitable for people allergic to heavy metals.
You boast prestigious collaborations in the music and entertainment world, having dressed Måneskin, and I’ve also read about your theater collaborations.
Yes, that’s true! We dressed Måneskin during their participation in X-Factor Italy and Eurovision. Our collaborations are very eclectic, and among them, we have a strong passion for theater. In fact, we’ve contributed to costume creation for various theater productions in Naples, at the Stabile and Bellini theaters, as well as at the Piccolo Teatro in Milan.
We’re a bit superstitious, but we can tell you that in October, we’ll have a major theater collaboration.
What can you tell me about your target audience? Looking at your creations, one might get the impression that they are intended for very eccentric people.
0770’s target audience is wide because, in reality, a leather accessory can easily be paired with an elegant outfit to give it a unique and unmistakable touch.
WAT is based in NYC. What is your relationship with NYC?
We are literally in love with NYC and we visit every time we have the chance. In October, we participated in “Coterie” (a fashion trade show), and our first retailer is located right in NYC.
Additionally, we created accessories for a brand based in Tribeca, which showcased at Fashion Week.
Allow me to ask you one last question. Are you afraid of the economic measures announced by Trump?
With the last Trump administration, we experienced a real downturn because our costumers are mainly American, but we didn’t give up, so we won’t now either. We will take all necessary measures to protect a market segment that is very dear to us.
WAT’s opinion:
Very structured and versatile pieces.
They are delivered in a bag made from black fabric lining with red drawstrings, two branded leather tags, and a letter for feedback and customization.
Delivery times are quite long because everything is made to order.
I purchased the Jab, Heron Florie, Heron, and… on sale.
My favorite, without a doubt, is the Jab!
And if you are planning a turning heads outfit, I recommend to take a look at their e-commerce where you can find an interesting sale section to start your shopping experience.
Photos courtesy of 0070
