Middle West Spirits, one of North America’s largest independently owned distilleries, has announced the launch of the Old Elk Distillery 10-Year Old Collection that consists of a Straight Bourbon, Straight Wheat Whiskey and Wheated Bourbon. This marks the first major new releases for Old Elk since Middle West Spirits’ acquisition of Old Elk Distillery in May 2025, underscoring the company’s expanded scale, portfolio, and commitment to innovation.
Passoã Passion Fruit Liqueur is bringing new energy to bars, restaurants, and retail shelves across the United States with the launch of a redesigned bottle and its new “Taste the Sunset” summer campaign. Beginning June 2026, the world’s best-selling passion fruit liqueur will roll out a striking matte black bottle featuring a signature transparent window that reveals Passoã’s vivid orange liquid — a design created to strengthen shelf and back-bar visibility while reinforcing the brand’s bold tropical identity. The launch marks a major milestone for Passoã as the brand celebrates its 40th anniversary amid rising demand for tropical, visually engaging cocktails.
Photo Credit: Sagamore Whiskey
Sagamore Whiskey, the leading and award-winning Maryland-style whiskey distillery, proudly announces that their High Rye Straight Bourbon Whiskey is now available nationwide. This release, a prestigious addition to the Sagamore Whiskey Core Collection, represents the brand’s vision to expand beyond rye while remaining rooted in its core values. This unique bourbon-style whiskey has been crafted to pay homage to Kentucky’s bourbon heritage while celebrating and advancing Maryland-style whiskey traditions.
Chicken Cock Whiskey, one of America’s oldest whiskey brands dating back to 1856, proudly announces the release of Chicken Cock Wheated Kentucky Straight Bourbon, the newest member of its core portfolio and the first wheated mash bill in the brand’s 168-year history. The release officially replaces Chicken Cock Small Batch in the core lineup, ushering in a new chapter for the “Famous Old Brand.” Crafted with a mash bill of 68% corn, 20% wheat, and 12% malted barley, Chicken Cock Wheated Bourbon represents a shift in the brand’s traditional rye-forward profile while preserving the rebellious spirit and bold character that defines Chicken Cock.
Bols, the world’s first cocktail and liqueur house, proudly introduces Bols Coconut, the newest addition to its globally recognized portfolio of more than 30 premium cocktail flavors. Launching first in a 1L format exclusively for bars and restaurants across the United States, alongside the new “Go Coco-Nuts” campaign, Bols Coconut gives bartenders an effortless way to refresh classic cocktails with authentic coconut flavor. For more than 450 years, Bols has helped shape cocktail culture through craftsmanship, creativity and cocktail expertise.
Top Bigstock photo by Jag_cz
