At Arlo Soho, Bar Director Razel Rustia is the creative force behind the beverage programs at Renwick Hospitality Group’s beloved restaurant Lindens, its sexy cocktail lounge Foxtail, and ART SoHo Rooftop, shaping each menu with innovation. She oversees each cocktail menu with a focus on seasonal ingredients and a welcoming experience for guests. Rustia’s direction has helped shape Arlo SoHo’s beverage scene and she’s continuing to keep things fresh.
Can you point to one event that triggered your interest in your career?
When I moved to New York City 12 years ago, I began working in the service industry as a host. That was the start of my journey. I progressed to a server role and eventually had the opportunity to be mentored as a bartender at one of the establishments I worked at. Experiencing each position allowed me to understand every aspect of hospitality. It was behind the bar, however, where I truly found my passion—being creative, engaging with guests, and building meaningful connections. That’s when I realized this was more than just a job for me; it was a career I wanted to pursue wholeheartedly.
What about this career choice did you find most appealing?
I genuinely feel happy and fulfilled making people happy. Taking care of others brings me real joy. I think that comes from my mom—she has always been caring, generous, and loving toward our family, neighbors, and everyone around her. That spirit of hospitality was instilled in me early on.
What steps did you take to begin your education or training?
I earned a Bachelor of Science in Tourism in the Philippines. After moving to the United States, I worked my way through a variety of roles in hospitality and service. I began as a housekeeper and later worked at the front desk in a Marriott hotel. I gained kitchen experience in prep, worked as a cashier in a fast-food restaurant, and then became a host at a sushi restaurant, where I eventually moved up to server. At the same time, I worked as a greeter at a bowling alley. I also gained experience in retail before fully committing to bartending.
Each role taught me discipline, adaptability, and the value of hard work. Along the way, I was fortunate to meet mentors who trusted me, guided me, and gave me opportunities to grow—eventually helping shape me into the leader I am today.
Along the way, were people encouraging or discouraging?
There were definitely challenges, but they pushed me to become better and to find what was truly right for me. I was given opportunities by people who believed in me, some even offered me positions after seeing my work firsthand. At Arlo Soho where I’m currently working, I was promoted to Head Bartender and, in less than a year, to Bar Director. I’ve been incredibly blessed with encouragement and support from the people I work with.
Did you ever doubt your decision and attempt a career change?
Yes, I did. There was a time when I felt lost and stagnant, even though I had long-term plans for my future. It felt far away and overwhelming. Thankfully, I met people who shared similar goals and motivated me to keep going. I realized it’s better to be uncomfortable, exhausted, and take risks than to never pursue what you truly love. I know I could probably make more money in a different career, but this profession keeps me engaged. No matter how the day goes, I end up feeling happy, grateful, and fulfilled.
When did your career reach a tipping point?
Living alone as an immigrant was challenging, especially being far from my family. There were ups and downs. But my family has always supported me and wants me to succeed. That support, combined with my determination, became my tipping point—I decided to persevere no matter what.
Can you describe a challenge you had to overcome?
Overcoming my fears has been my biggest challenge. There was a time when I almost gave up and considered moving back to the Philippines to start over. But something shifted—it felt like the universe or God was guiding me to stay and face those fears. I still have fears, but I’ve learned to confront them instead of running away.
What single skill has proven to be most useful?
I learn quickly, and I believe I’m a strong bartender and leader—at least that’s what I strive to be. However, my most valuable skill is my ability to turn difficult situations into positive, memorable experiences. Whether working with guests or managing business challenges, I focus on building genuine connections and finding solutions that leave a lasting impression.
What accomplishment are you most proud of?
Working at Renwick Hospitality Group was a turning point in my career. It’s where I experienced significant growth and was given the opportunity to truly lead.
Running three bars at Arlo SoHo has been one of my proudest accomplishments. It was my first time overseeing multiple operations at that level. Managing teams, driving revenue, and maintaining standards across different concepts simultaneously.
I’m incredibly grateful for the strong, talented team I work alongside every day. We’ve built something special together, and I genuinely hope that some of those relationships evolve into future business partnerships.
Any advice for others entering your profession?
You’ll know if this career is for you—and it’s okay if it’s not. But if it is, you’ll feel empowered by creating genuine, memorable experiences for people. You’ll find fulfillment in making others feel happy, comfortable, and at home. If that feeling excites you, then this path might be yours.
Photo Courtesy of Nicholas Lee Ruiz
