Is it true that wine is a man’s world? It used to be the case, but not any longer. Gender is no longer relevant in the world of wine, neither in terms of consumption nor in terms of vocation.
Women’s drink selection results from the interaction of various elements such as the type of event being attended, the season of the year it is being held, the time of day it is being held, and even the company in which the drink is being tasted.
However, to speak of the existence of a feminine style is to refer to the particularities and qualities that mark an exclusive trend of consumption within the world of beverages, which impose fashions that describe the personality of today’s woman. And definitely, that beverage is wine.
Women and wine share one of the most intimate and cherished relationships. While wine can be enjoyed to enhance our festivities and special occasions, it is also the delectable friend at the end of the day who comforts and accompanies us during unequalled moments of relaxation and peace.
The following article is for you if you are among those who believe that most of the solutions to the world’s problems can be found inside an exquisite bottle of Querciabella Chianti Classico 2019 or a delectable bottle of Chateau Miraval Rose 2020.
Wine consumption trends among women
In this new portrait of women in the wine industry, it is possible to distinguish between two types of customers who are at the forefront of wine trends.
The so-called “purists” are distinguished by their more traditional wine drinking, which includes learning, informing themselves, and adhering to the traditional methods of consuming this beverage.
In addition to owning specific equipment (such as decanters, cellars, and aerators), this group enjoys red wine such as San Marzano Primitivo di Manduria Sessantanni 2017 and is particularly interested in food and wine pairings.
Then, there is the group of “relaxed customers,” who interpret wine differently than most, representing a significant opportunity for the wine industry since they are creating a new market niche for themselves, which has a lot of significance.
These women do not consider themselves to be connoisseurs, and they do not traditionally consume wine.
The “relaxed” come into contact with wine in a less solemn setting, during moments of enjoyment and relaxation with friends. Because of the freshness and adaptability that characterise these wines, they are less structured and more associated with white wine such as
El Enemigo Chardonnay 2019.
Whatever group you feel you belong to, there are a variety of factors that contribute to the relationship between women and wine, and some things that only women who adore wine understand.
Women understand wine as a “moment for them”
When women consume wine as a “moment for themselves,” they are acting on their own personal and hedonistic desires. The wine is consumed for its pleasure, for reflection, and for detachment from one’s everyday routine.
Romantic moments
Red, white, and sparkling wines are associated with the romantic purpose when they are served to a couple in the midst of a situation of seduction and closeness. And, it’s as simple as that in any woman’s mind.
Feminine sisterhood
In the minds of many, wine is synonymous with a get-together of friends, or for many women, it’s enjoying a special moment with your favourite female friend, in which wine is the main attraction.
Always looking for products that go well with wine
Women are constantly on the lookout for products that will improve their wine-drinking experiences, such as more fascinating wine glasses or a more attractive corkscrew.
Increased female sexual desire
Increasing female sexual desire is a desire for many men and not a few women. One of the factors that have been linked to female sexual desire is the consumption of alcoholic beverages, particularly red wine.
Red wine pronounces sexual desire in women, as it increases blood flow specifically to the female erogenous zones.
Age affects wine consumption
In general, young women prefer simple wines to comprehend and enjoy, such as sweet or late-harvest whites, that can be good companions at beach parties and during pool evenings.
And when talking about older women, their choices become increasingly sophisticated, and they enjoy educating their palates and accumulating experience.
Conquering a woman? The trick could be in the wine
What is the trick to winning over a woman who understands everything there is to know about wine? It is essential not to make a mistake in terms of wine selection on the first date. For example, seven women out of ten do not usually forgive this mistake in the selection.
Furthermore, when it comes to impressing on a first date, the appropriate choice of wine (70%) is much more critical than the traditional bouquet (36%).
Women understand the importance of wine culture because they believe that in vino veritas (in wine there is truth), a Latin proverb to which Euripides had the perfect response: “Where there is no wine, there is no love.”
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