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Chapter 8 – Marketing Your New Small Business You need sales to get your business started. How will you get clients or customers? I’m always a fan of getting someone to help you if you can afford it, but don’t go tossing your money at a marketing agency before you do
Did you ever acquire a device to help you deal with one issue, and then discover that it gradually became an indispensable “helping hand” in a dozen or more others? I have! And today as I returned to a website first visited several years ago, it delivered a reminder of
Prospect Park’s 150th anniversary, and Brooklyn’s recent blossoming as a rising cultural and residential alternative to Manhattan, provides an impetus to promote and improve Prospect Park and, in particular, a part of the Park that is underutilized. The Park’s rose garden is the site of the Connective Project. That rose
What is it like to be a friend for life of a Saint? That was really the unspoken question in my mind when I talked with my friend Josephina earlier this year when her friend was about to be canonized. I wanted to recall together the time when she met
Chapter 7 – Should I incorporate? Many questions people frequently ask about starting a business are rooted in some aspect of incorporating. There isn’t a formula or an algorithm for it (yet), so I think it’s wise for everyone to look into it. Incorporating can be expensive, but it can also
Today I got a very strong reminder of the fact that my Father was one of the world’s great salesmen! It was when deciding whether to write a Father’s Day themed Street Seens this June 18, that he began to exert a none-too-subtle bit of pressure. Now mind you, the
Chapter 6 – How Do You Know If Your Business Idea Stinks? Let’s look at your business idea again. Let’s suppose you regularly bake chocolate chip cookies, and everyone at the bake sale loves them. You’re seeing people pay for them at the sale, and now wonder how you could sell
The Association of Volleyball Professionals, or AVP, has been around for more than three decades; it claims the mantle of the nation’s premier beach volleyball association. It is headquartered in California where volleyball players are a product of the native soil and climate. View of the stadium from Pier 25
Chapter 8 – Marketing Your New Small Business You need sales to get your business started. How will you get clients or customers? I’m always a fan of getting someone to help you if you can afford it, but don’t go tossing your money at a marketing agency before you do all you can on your own. Don’t get stumped by waiting until you have a marketing plan to start marketing. Branding? Think of what people
Did you ever acquire a device to help you deal with one issue, and then discover that it gradually became an indispensable “helping hand” in a dozen or more others? I have! And today as I returned to a website first visited several years ago, it delivered a reminder of how and why I’m likely to find the “helping hand” permanently indispensable. And furthermore, that customer service of the sort most of us feared may
Prospect Park’s 150th anniversary, and Brooklyn’s recent blossoming as a rising cultural and residential alternative to Manhattan, provides an impetus to promote and improve Prospect Park and, in particular, a part of the Park that is underutilized. The Park’s rose garden is the site of the Connective Project. That rose garden is only a stone’s throw from the Brooklyn Botanical Garden’s rose garden, but a world away in attendance, style, maintenance and, in fact, roses.
What is it like to be a friend for life of a Saint? That was really the unspoken question in my mind when I talked with my friend Josephina earlier this year when her friend was about to be canonized. I wanted to recall together the time when she met Mother Teresa and how it changed her life. It was clear to me that the encounter, and what I observed to be an impact that
Chapter 7 – Should I incorporate? Many questions people frequently ask about starting a business are rooted in some aspect of incorporating. There isn’t a formula or an algorithm for it (yet), so I think it’s wise for everyone to look into it. Incorporating can be expensive, but it can also protect you. Know what it is, and what it does, before making a decision. For some answers, start at the U.S. Small Business Administration’s List
Today I got a very strong reminder of the fact that my Father was one of the world’s great salesmen! It was when deciding whether to write a Father’s Day themed Street Seens this June 18, that he began to exert a none-too-subtle bit of pressure. Now mind you, the man in question departed this life many decades ago. But that seems only to have put him in league with a whole galaxy of influencers
Chapter 6 – How Do You Know If Your Business Idea Stinks? Let’s look at your business idea again. Let’s suppose you regularly bake chocolate chip cookies, and everyone at the bake sale loves them. You’re seeing people pay for them at the sale, and now wonder how you could sell even more of them for profit. You come up with a catchy name and an idea for a logo. Is this a good business idea?
The Association of Volleyball Professionals, or AVP, has been around for more than three decades; it claims the mantle of the nation’s premier beach volleyball association. It is headquartered in California where volleyball players are a product of the native soil and climate. View of the stadium from Pier 25 This weekend New York City is the site of the third tournament (of eight) on AVP’s seasonal schedule – May through September. The competition takes
